Ramzinex
Branding Project
Ramzineh Electronic Commerce Innovation Company (Special Shares), with the brand name Ramzinex, is a knowledge-based cryptocurrency exchange that was created with the cooperation of a group of graduates from Sharif and Tehran universities. Remzinex makes transactions easier for users by providing professional tools, dedicated wallet, etc. As one of the largest domestic exchanges in Iran, Ramzinex has rebranded in the beginning of 1402 after several years of its operation. Ramzinex project obtained 7 months of accurate and specialized Ramzinex and beyond for Compilation and design of a professional brand book and includes a complete set of actions of Mavaray branding agency.
Client
Ramzinex
RAMZINEX is all about the excitement.
Each photo that populates the grid should feel like a captured moment of JOY.
Our photographs are never generic. They are:
LIVELY
FUN
GLOBAL
UNEXPECTED
Vision
The vision of the "Ramzinex" brand is to increase trust in modern financial and monetary structures, as well as to strengthen the infrastructure of exchange and its maintenance. By believing in strengthening trust in these structures, we seek to build an exciting tomorrow in the financial and monetary sphere.
Mission
The mission of "Remzinex" is to provide a new financial and monetary ecosystem that develops distinctive products and services centered on cryptocurrency for Farsi-speaking users. We want to create easy access for the public to this integrated and secure ecosystem to increase trust in the modern financial and monetary environment.
Ramzinex Archetype
A brand archetype refers to a universal character or personality that a brand embodies. It is a symbol or representation of a brand's values, characteristics, and essence. There are 12 archetypes identified by brand strategist Carl Jung, including the Innocent, the Explorer, the Sage, the Hero, the Outlaw, the Magician, the Regular Guy/Girl, the Lover, the Jester, the Caregiver, the Creator, and the Ruler.
The archetypes we are or should be.
A little closer to the original archetypes.
A little further to the main archetypes.
Archetypes that we are not or should not be.
By defining a brand archetype, a company can better understand its target audience and tailor its messaging and visuals accordingly. For example, if a brand embodies the Hero archetype, it may focus on themes of courage, achievement, and overcoming obstacles. Understanding its archetype can also help a brand differentiate itself from competitors and build a more emotional connection with its customers. A consistent application of the archetype can create brand loyalty and recognition.
A pattern visual identity is a graphic design element that uses repeating shapes, lines, or symbols as a way to create a recognizable and memorable brand image. Patterns can be used in numerous applications ranging from print materials like business cards, letterheads, and packaging, to digital assets like social media posts, email signatures, and websites. The use of patterns as a visual identity can be a powerful way to communicate brand attributes like professionalism, creativity, and consistency.
Additionally, pattern designs can be customized to reflect the specific character and personality of a brand, such as through the use of colors and shapes that align with the brand's values and messaging. Overall, pattern visual identities provide a versatile and effective branding tool that can enhance brand recognition and make a lasting impression on audiences.
Color plays a significant role in brand identity and can deeply influence how
a brand is perceived by consumers. Here are some key aspects of how color
is used in brand identity:
Brand Personality and Values
Recognition and Differentiation
Cultural and Regional Significance
Target Audience Appeal
Consistency Across Platforms
Accessibility and Inclusivity
Color Psychology
Adaptability and Flexibility
Overall, the strategic use of color in brand identity is crucial for communicating brand values, fostering recognition, and creating meaningful connections with consumers.
Typography plays an important role in all forms of communication, from advertising to book design to online user interfaces. Good typography can significantly enhance the message and impact of the content, while poor typography can make it difficult to read or understand. The choice of typography should match the purpose of the content and the audience it is intended for.
Ramzinex's icons designed according to the brand's visual identity
