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Aseman Asset Management Rebradnding

With the goal of creating a new, differentiated identity in the minds of consumers, investors, competitors, and others, we have created a new symbol, design, concept, and combination thereof for Aseman attempting to enhance the brand’s appeal.

The rebranding effort has been intended to create a unique identity for Aseman, different from its competitors.

Old Logo

New Logo

Aseman Type

Logo Element

Overcoming past perceptions, without a doubt, are the most common challenges we face when reinventing the new identity; however, going hand in hand with Aseman has led to boost the value of their company.

The brand message was freshened, they got new logos, and the look of the office and its belongings changed.