Invest For Life
Branding Project
Karamad Financial Group, as a member of the Kerman Motor Group, is tasked with providing diverse solutions, specialized tools, advanced infrastructures, and information sharing to meet the needs of individuals and companies. The rebranding initiative began with the collaboration of the Karamad Financial Group and the Mavaray Branding Agency in the year 2023.
Client
Kerman Motor Financial Group
Baseline
The baseline of the logotype is in the same direction in the entireform of the logotype, and only in the places where the logotype needsoptical balance, it has moved slightly against the seat line.
64° pen angle
The angle of the pen is considered the same in all related angles to maintain the integrity of the logotype.
83° pen angle
The angle of the pen is considered the same in all related angles to maintain the integrity of the logotype.
Optical Ballance
Optical balance is observed at the end of the sign letter to make the logotype more legible
In general, the brand architecture of the financial group is the Branded House model. In this architectural model, the main component of the brand, which is the name itself, is preserved and depending on the type of companies
The sub-set of the financial group changes the title in place of tagline. Visually, the logo form and visual identity will be the same in all the companies under the group.
In the architecture of Branded House or Corporate Brand Architecture, the main company is placed as the main source of the identity of all brands, and in other words, the logo of the subsidiary companies is the same as the parent brand. In this case, the strategy of each company is developed separately but in line with the parent brand.
Our motto is to invest efficiently for life and improving the quality of life of our audience is the most important principle and value. At Karzaan, we believe that by collecting authentic and real information and sharing it with others, we can make the world a better place, in every way.
